Premium mult-zone mutli-channel background music provider
SPECIALIST MUSIC PROVIDER
Perfect Octave is a specialist background music provider, delivering high-quality music playlists for organisations with multiple sites looking for consistency of brand, reliability and great user functionality across each location. They focus on delivering on time, on brief and on budget.
Wordpress to Husbpot CMS
For Perfect Octave we transitioned a Wordpress website hosted on a consumer hosting platform to Hubspot CMS, completely re-designing user interface, buyer journey and user experience whilst at the same time moving to a high-performance server to improve page delivery and load speed.
e-Book content offer
For the website launch on 13th November 2019 we wrote, designed and created a bespoke e-book download content offer, hosted on the new Perfect Octave website. The e-book was downloaded numerous times within moments of launch and we utilised Hubspot forms on the website pages to capture detailed website visitor details.
We used a number of complementary blogs and social media posts to drive website visitors to download the e-book offer before Perfect Octave's business with customers in retail, hospitality and leisure almost ground to a halt with Covid-19 in March 2020.
CASE STUDY PDF's
We produced a number of Case Study PDF 's for Perfect Octave to allow them to present a unified brand image to customers. These adopted consistent fonts, colours, logo's and image style and branding.
For Perfect Octave we worked with an existing logo and adopted a blend of modern and heritage styling for branding across all of their marketing communications. The traditional Serif and modern Sans fonts were carefully chosen to reflect the technological approach offered by Perfect Octave's solutions to market, whilst also recognising the heritage of the brand owners and the history they have within the market sectors in which they operate. Using light and shade with fonts in this way is a popular method of creating interest to the eye, a little like a sound engineer mixes sound at different levels to avoid everything being the same.
Although Perfect Octave is a relatively new organisation the brand owners experience and dedication to the markets they serve is reflected in the styling adopted across the brand's assets.