Execute Inbound Strategies
Attract more targeted traffic to your pages.
Create more of the content your ideal prospects crave, and then make it impossible for them to miss it.
Using the classic "what you see is what you get" editor, easily draft, format, and publish high-quality blog content with ease. HubSpot’s blog tool makes it easy to collaborate with other writers on your team, and you’ll rest easy knowing that every blog article is automatically optimized for mobile.
Then give your prospects a reason to visit. With HubSpot’s content strategy tool, you can attract more visitors by creating content around key topics your customers are searching for.
Get your content seen with as-you-type SEO advice that helps you rank. Then use ads to drive more awareness, and share your content across social networks to reach the right people at the right time across all channels.
Convert more visitors into qualified leads.
Use landing pages to get more of your website visitors to opt into email lists, webinars, free trials, demos, videos, and more.
Launch your landing pages in less time by choosing from a library of built-in templates that are proven to convert, or create your own without a web developer. Embed video in your content to engage visitors, and easily add CTAs to drive your desired follow-up action. Give conversions an added boost with smart content modules that tailor your message or offer to each visitor.
Then, with a single click, add a sign-up form your prospects won’t hate filling out, and watch completion rates skyrocket when your forms avoid asking redundant questions.
Finally, see how your page will look across devices, hit publish, and use incoming data to boost conversion rates even further.
Close more deals with less effort.
Increase sales by giving each lead the personal attention they need at scale. Use live chat and chatbots to engage with website visitors in real time and automatically connect conversations to the right people on your team.
When a lead subscribes to your email list, follow up with relevant drip email campaigns to help them take the next step. Draft these on-brand emails one time without a designer, and deliver them automatically.
Get even more personal by letting each lead follow their own path to purchase. Use any interaction with your content to trigger the perfect follow up – whether that’s a particular email with a link to a sales page, a call from your sales team, or something else entirely.
For even more power, connect HubSpot’s marketing software with HubSpot CRM or Salesforce to automatically track each interaction, and then use this data to create segmented email lists.
Delight customers to maximize value.
Turn customers into excited advocates and promoters by continuing to deliver value post-purchase.
With social monitoring tools, you can keep an eye on what customers are saying and continue the conversation. Whether it’s a rave review or a frustrated customer, you’ll be ready to respond.
With marketing automation, tailoring your content and campaigns to increase referrals, upsells, and customer loyalty is not only possible – it’s simple.
And for even more power, use the tools from HubSpot’s customer service software to build a modern customer support system, improve your customers' experience, and turn them into promoters that grow your business. Run surveys that generate testimonials, and add them to your website content to generate even more demand.